For many years, Mazda was known for its reliability, but in more recent times the company has had to make some concessions to keep ahead of its competitors. In order to compete in today’s market, all manufacturers of cars must push harder and smarter to retain their share of the market – and Mazda has had to put some extra effort into making its vehicles even more reliable and attractive to consumers. For instance, in the latest series of cars, the hatchback Mazda CX-9, the company has upped the amount of gasoline allowed in the vehicle, to improve fuel economy. Other technologies have also been developed to help cars cope with weather conditions and road conditions: the car’s side airbags have been made more beneficial by a stronger structure, and Mazda’s HID (high intensity discharge) headlights are now stronger and more effective than ever.
The result is that Mazda is now one of the most technologically advanced Japanese car manufacturers, able to produce vehicles that are both highly reliable and fun to drive at the same time. And in an industry where innovation can sometimes be seen as the key to survival, Mazda is not falling behind. The company is currently working on new car models, such as the Clarity multimedia hybrid, and is currently developing its first electric vehicle, the Mazda i-X concept. All these efforts are designed to give consumers a car that’s even more pleasant to drive than the current ones – and one that may well pave the way for a division between Mazda and Honda, one which would see the Japanese brand to gain a foothold on the global automotive market once again.
The process of how Mazda pursued perfection may seem complicated and daunting, but it’s easy to understand how they went about it. Starting from the design stage, the company set out to reproduce the perfection of its Japanese roots, while still giving modern elements a place in the design. As it happened, the company’s first aim was to build cars that were as aerodynamic as possible – and this meant fitting the right wing mirrors, as well as using the most modern air suspension and brake pedals. And while the company isn’t aiming to build the next Mercedes, it is striving to build a car that’s comfortable, straightforward, efficient – and, above all, fun to drive. That’s why it’s easy to see why enthusiasts have been waiting patiently for the new Mazda 3 to arrive.